Lundi, 18 novembre 2013


Phote de: Jérôme C. Denis de radio canada

Le temps passe. Voici déjà vingt-cinq ans que les Québécois savourent la bière Belle Gueule. Et pour marquer le coup, les brasseurs RJ s’offrent une nouvelle salle de brassage dernier cri. On peut bien se faire un beau cadeau quand on parvient ainsi à si belle maturité.

La Belle Gueule est brassée sur le Plateau-Mont-Royal et elle est la plus importante microbrasserie au Québec avec ses 70 000 pi2 d’installations. Outre la Belle Gueule qui en compte sept sortes, l’entreprise est aussi propriétaire de la Brasserie McAuslan, le brasseur de la St-Ambroise et de la Griffon. Ensuite elle brasse et distribue la Cheval Blanc, la Tremblay, la Coup de Grisou et la Blonde d’Achouffe, sans compter la distribution de marques importées comme la Carlsberg, la Bitburger et Grolsch. Mais le fleuron demeure pas moins la fameuse Belle Gueule.


La nouvelle salle de brassage a pour nom Van Gheluwe, du nom du brasseur belge qui a élaboré la Belle Gueule en 1988. Elle a été conçue et installée par une entreprise allemande, Krones Steinecker. C’est un investissement majeur de 5 M$. On veut répondre aux amateurs de bonnes bières distinctives. « Avec cet important investissement, nous réaffirmons notre leadership, notre engagement et notre volonté d’innovation dans un marché hautement concurrentiel. C’est une installation unique au Québec, qui nous place parmi les microbrasseries les plus à l’avant-garde en Amérique », a déclaré Philippe Jaar, vice-président et directeur général des Brasseurs RJ. Rappelons en terminant que la marque Belle Gueule a fait une excellente figure au dernier Jeudi d’Apollo au Musée Grévin comme commanditaire majeur de l’événement. L’invité d’honneur pour l’occasion était Denis Coderre.



Cet article est classé sous Belle Gueule Bière Plateau-Mont-Royal
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